G/FORE
Digital Design Manager
As the Brand’s Digital Design Manager, I oversee and design content for email marketing, organic/paid social, website, lookbooks, and display. Along with providing art direction to the Digital Designers, I make sure all digital branding remains true to G/FORE’s Brand Identity and adheres to the design standards. I work in tandem with the E-Commerce team based in North Carolina to effectively strategize G/FORE monthly content, merging performance statistics with design trends.
Art Direction
G/FORE is a brand rooted in Disruptive Luxury. The mission has always been to disrupt the norm of what a golf brand is supposed to look like and present as. For SS26, we wanted to bring a fresh look to our aspirational tone. The challenge was how do we stay true to the original brand aesthetic, while pushing the brand further visually. We did this through leveraging aspirational locations for shoots: The Old Course at St Andrews, The Stahl House, and the iconic streets of New York City. The new imagery indulges in a more youthful energy and seamlessly blurs the line between on and off course styles.
Email Design
The challenge for G/FORE’s email marketing is the need to mesh the brand’s playful and bold persona with design that translates the technical properties of the product.
Pro tip: check out G/FORE on Milled.com to see more email designs
Web Design
Our website needed a complete design overhaul when I joined the team. With the help of my former Art Directer, we built out sleek Landing Pages and an accessible Lookbook feature to further explain the quality and special properties of our products.
Quick Links to Landing Pages:
Pant GUide LookBook Golf Bag GUide footwear guide
Marketing Tiers
Each season during SMS review, the Sr. Marketing Director and I create the brand’s Marketing Tiers to designate upper, middle, and lower funnel marketing initiatives for the season.
Social Design
When I joined the team, G/FORE did not have much of a presence on Instagram. One of their main goals they set for me was to create engaging organic Instagram stories. The design challenge with our social presence is that our demographic is such a wide age range. It’s important to not lean too young in our content, risking losing our older brand loyalists.
Link to G/FORE Instagram: G/FORE
Display Design
With G/FORE being a golf brand, we worked with many different publications to display our advertisements. Our main publications we work with are Sports Illustrated, Golf Digest, and ESPN.
